Friday, 25 May 2012

We're having a Jubilee celebration, and you're all invited!!

We are very happy to announce that our Mayfair store is having a two day celebration to Jubilate the Queens 60th year in power. We're going all 1940's tea party style, bunting, cupcakes and of course...WINE. 

Everyone get your diary at the ready and keep the 1st and 2nd of June free, get your glad rags on and come party like its 1944. 

The whole of South Molton Street will also be joining us to celebrate and we can't wait to see you all there. 

At our store event we will be offering a massive 20% off full price stock, there will be cupcakes on offer made lovingly by Ella's Bakehouse and in typical Author Shoes style...goody bags (with every purchase or if you sign up to the mailing list).  




We would love to see you there, and we're sure the whole street would too. Partying on the street doesn't get better. 

Our Mayfair Store will be open from 10am-8pm at Author Shoes, 36 South Molton Street, W1K 5RH

X

Wednesday, 23 May 2012

Let's hope this sun is here to stay



We really really REEALLLLY are hoping this sun is here to stay, so much so, we've got some more summer shoes to show you. Whats a more perfect summer shoe than a flip flop and an espadrille? Rocking the floral pattern Joules have exceeded themselves and these shoes are such a fab price...£15 for the flip flops and £25 for the espadrilles!! Girls...its time to get a pair of these on your feet.

Tuesday, 22 May 2012

QUICK...its SUNNY!!

The title explains it all really...its sunny and we need flip flops. Here at Author Shoes, we have the perfect pair and it comes in the form of these Ted Baker beauties!!
Let's hope this weather keeps up...WE WANT SUMMER TIME!!




Friday, 18 May 2012

Author visit to the Church's Factory

We we're very honoured to be able to visit the world famous British shoe company, Church's yesterday and oh what a marvelous day it was. We got the train to Northampton, which is very rich in shoe history and where a lot of shoe factories are still based. Every Church's shoe is handmade and so so much work goes into each and every pair. 

Our training day began with tea's and a small introduction to the history of Church's. They are a 139 year old traditional shoe company who design and make the, lets say 'Mercedez' of the shoe world. Customers include Sir Elton John and the Royal Family...good enough for us then we'd say. 

After a small introduction we we're swiftly taken to the leather room, which pretty much says whats on the tin. A room full of leathers waiting their first inspection.


As the cream of the crop, Church's always always use first and second grade leathers which certainly show when you see the leather before its created into a piece of art work. We got taught a good piece of leather from a bad piece, they mainly use calf leather as its the softest and most supple for the shoes, and we we're made aware of what ensures quality and long lasting of the shoe. 



Then onto the clipping room, where the leathers are pressed in lets say a sort of pastry cutter, but for leather, into the shapes that are needed to create the shoes. So this lovely worker of Church's gave us a demonstration of how many different shapes leather you need for just one shoe. Six different shapes later and we have the beginnings of a shoe. If you look at the above picture, you can piece together just from the shapes how it will fit together. Eventually those leather bits, will turn into the photo below. AMAZING RIGHT? 



With 250 different processes applied to each shoe (yes thats right, 250!!!) the next step that we got to see what the detailing. So for instance, if a brogue was being made, the leathers would then go to a machine like the one below to add the decoration. 


After the decoration has taken place, we we're then shown, what I think is the most charming part of the shoe is this. In every single pair of shoes information is hand written, so you would have the style name and reference numbers all written by the lady below, for me, that is something extra special. 



The next step would be, baring in mind all traditional shoe making methods are still used to this day, would be the stitching of the shoe together. Taken with great care the machinists at the factory will stitch the shoe together and also do any decoration needed and from this point they are passed on to the steam room, where moisture is put back in the leathers for around 5/6 days. 


As you can see, the beginnings of a shoe is starting to form and from this point in construction its all about the sole of the shoe. The shoe is then put on its last, and goes through many many stages to create the perfect sole. 





As well as the upper of the shoe, the sole and heel are also completely made out of compressed leather, and inside the actual sole there are a cushion of tiny pieces of leather so act as support and as comfort. There is also a metal bridge inside the shoe designed to made the shoe more hardwearing. I seriously could spend forever writing about this, 250 different points to write might be a bit time consuming hehe, but im sure you get the gist from the photos on how much time is taken over this brand. 

From this point, the shoe is polished up and the leather is treated, taken through stock control and eventually ending up with this girl, packing each shoe carefully and beautiful Church's boxes. 



Et Voila, a very short story about a massive process! I probably don't even touch upon how extensive this is, three months of hard work to be exact. Yep thats right, every pair of shoes takes 3 months to make. So if you're lucky enough to already own a pair of church's treasure them, if you don't you have to get some. It's truly like owning a piece of art. 

We would also like to thank Church's for being so kind in showing us around and their hospitality, and not to mention the goody bags! THANK YOU, it was such a pleasure. 


Tuesday, 15 May 2012

Stunning Soho


You can already see hints of the Queens Jubliee in our Soho shop and we're loving it!! So heres our little Soho update for you lot to try and spy any shoes you are after at the moment, and don't forget to take advantage of all our shops up to 50% SALE we have at the moment!! 










Monday, 14 May 2012

Vince Kidd & Vanessa from the Saturdays came to our Spitalfields shop!!!

OH MY!! Look who just popped in to our Spitalfields store!!!!! Vanessa from the Saturdays and her lovely boyfriend Vince Kidd from the TV show The Voice!!! Them and what they bought...tonnes of creepers and lots of lovely Melissa shoes! Good choices guys!!



We're all super excited at Author Shoes at the mo! We have lots of new stock coming in and so we thought we would show you some shop updates!! First off is our lovely Mayfair shop!! Looking great ladies!!










Tuesday, 8 May 2012

Vivienne Westwood

Vivienne Westwood fans, its your turn to get excited right now. Check out these amazing tartan VW trainers we just got in. We are huge huge fans of these! They retail at £141 and totally worth every penny. THEY ARE SO MUCH FUN!