Wednesday 30 May 2012

Yippee!! Half price drink at Zebrano

Another goody bag treat for you all! Woohoo....everyone likes a half price drink don't they? So we're lucky enough to have Zebrano on board to give us 50% off a drink in their Ganton Street branch voucher in our goody bags for our Jubliee Party in our Mayfair store! Woohoo!

Thank you Zebrano! We can't thank you enough.

Tuesday 29 May 2012

More goody bag updates...this time from Carex & Babor

Again, two more awesome companies are on board to join in on our goody bags for the Jubliee Party at our Mayfair store on the 1st & 2nd! If you would like to attend please click HERE.

But for now, lets concentrate on todays two companies who are kindly donating amazing products for the goody bags. Babor & Carex (who have also given us goodies before, and they are truely fantastic)

First off...Babor an amazing high quality brand specialising in skin care. Now we can vouch for this company in being AWESOME and our skin can speak a thousand praises for them. Last time they donated goodies to us, they gave us samples (how lucky!!!) and we really can't praise them enough. THANK YOU so much Babor! You spoil us and our customers will be over the moon.




If you want to read more about Babor then click HERE.

Now for Carex!  Keeping us germ free in London Town!! Again they are another fab company who got involved for the last event we had and now they are donating again to us!! How exciting!!

Another massive thank you to them for being superstars and so kind to us for both events!



To read more about Carex then click HERE

Monday 28 May 2012

Goody bag treats!!

We are so happy to announce we will be having goody bags at our Mayfair Jubilee Party on the 1st and 2nd of June!! Here is two of our sponsors who will be included in the goody bags...and as for the rest, well you'll have to stay tuned over the next few days.



First off we have Never Fully Dressed, which is such a beautiful clothes company (seriously, we could spend ALL of our wages on their website hehe) and they are kindly offering a discount code for their online site which lasts for one whole month! The clothes are stunning, especially the Sorbet Collection. Our hearts melted a little when we saw those items!!



We told you right? The peppermint body is TO DIE FOR!!

Next on the list is very tantalising to our taste buds...and the perfect accompaniment to any tea party is of course CUPCAKES!!! Ella's Bakehouse are kindly supplying us with tasty treats for the two day street party! We could just eat those right now with a lovely good old cuppa!! Just look how yummy they look....




We would like to give a massive thanks to both companies for being absolute stars!!

GOODY BAG UPDATE! Trinkets & Rituals

Yay...More goody bag updates this time from Trinkets & Rituals. Now you might have seen these fabulous duo on our blog before as they donated their treats to us for our City Store Launch way back in April.

The goody bags went down such a treat and we would like to say a huge thank you to both Trinkets and Rituals for wanting to get involved in both events. We really appreciate the support!




Read more about Trinkets HERE.





Read more about Rituals HERE

Friday 25 May 2012

We're having a Jubilee celebration, and you're all invited!!

We are very happy to announce that our Mayfair store is having a two day celebration to Jubilate the Queens 60th year in power. We're going all 1940's tea party style, bunting, cupcakes and of course...WINE. 

Everyone get your diary at the ready and keep the 1st and 2nd of June free, get your glad rags on and come party like its 1944. 

The whole of South Molton Street will also be joining us to celebrate and we can't wait to see you all there. 

At our store event we will be offering a massive 20% off full price stock, there will be cupcakes on offer made lovingly by Ella's Bakehouse and in typical Author Shoes style...goody bags (with every purchase or if you sign up to the mailing list).  




We would love to see you there, and we're sure the whole street would too. Partying on the street doesn't get better. 

Our Mayfair Store will be open from 10am-8pm at Author Shoes, 36 South Molton Street, W1K 5RH

X

Wednesday 23 May 2012

Let's hope this sun is here to stay



We really really REEALLLLY are hoping this sun is here to stay, so much so, we've got some more summer shoes to show you. Whats a more perfect summer shoe than a flip flop and an espadrille? Rocking the floral pattern Joules have exceeded themselves and these shoes are such a fab price...£15 for the flip flops and £25 for the espadrilles!! Girls...its time to get a pair of these on your feet.

Tuesday 22 May 2012

QUICK...its SUNNY!!

The title explains it all really...its sunny and we need flip flops. Here at Author Shoes, we have the perfect pair and it comes in the form of these Ted Baker beauties!!
Let's hope this weather keeps up...WE WANT SUMMER TIME!!




Friday 18 May 2012

Author visit to the Church's Factory

We we're very honoured to be able to visit the world famous British shoe company, Church's yesterday and oh what a marvelous day it was. We got the train to Northampton, which is very rich in shoe history and where a lot of shoe factories are still based. Every Church's shoe is handmade and so so much work goes into each and every pair. 

Our training day began with tea's and a small introduction to the history of Church's. They are a 139 year old traditional shoe company who design and make the, lets say 'Mercedez' of the shoe world. Customers include Sir Elton John and the Royal Family...good enough for us then we'd say. 

After a small introduction we we're swiftly taken to the leather room, which pretty much says whats on the tin. A room full of leathers waiting their first inspection.


As the cream of the crop, Church's always always use first and second grade leathers which certainly show when you see the leather before its created into a piece of art work. We got taught a good piece of leather from a bad piece, they mainly use calf leather as its the softest and most supple for the shoes, and we we're made aware of what ensures quality and long lasting of the shoe. 



Then onto the clipping room, where the leathers are pressed in lets say a sort of pastry cutter, but for leather, into the shapes that are needed to create the shoes. So this lovely worker of Church's gave us a demonstration of how many different shapes leather you need for just one shoe. Six different shapes later and we have the beginnings of a shoe. If you look at the above picture, you can piece together just from the shapes how it will fit together. Eventually those leather bits, will turn into the photo below. AMAZING RIGHT? 



With 250 different processes applied to each shoe (yes thats right, 250!!!) the next step that we got to see what the detailing. So for instance, if a brogue was being made, the leathers would then go to a machine like the one below to add the decoration. 


After the decoration has taken place, we we're then shown, what I think is the most charming part of the shoe is this. In every single pair of shoes information is hand written, so you would have the style name and reference numbers all written by the lady below, for me, that is something extra special. 



The next step would be, baring in mind all traditional shoe making methods are still used to this day, would be the stitching of the shoe together. Taken with great care the machinists at the factory will stitch the shoe together and also do any decoration needed and from this point they are passed on to the steam room, where moisture is put back in the leathers for around 5/6 days. 


As you can see, the beginnings of a shoe is starting to form and from this point in construction its all about the sole of the shoe. The shoe is then put on its last, and goes through many many stages to create the perfect sole. 





As well as the upper of the shoe, the sole and heel are also completely made out of compressed leather, and inside the actual sole there are a cushion of tiny pieces of leather so act as support and as comfort. There is also a metal bridge inside the shoe designed to made the shoe more hardwearing. I seriously could spend forever writing about this, 250 different points to write might be a bit time consuming hehe, but im sure you get the gist from the photos on how much time is taken over this brand. 

From this point, the shoe is polished up and the leather is treated, taken through stock control and eventually ending up with this girl, packing each shoe carefully and beautiful Church's boxes. 



Et Voila, a very short story about a massive process! I probably don't even touch upon how extensive this is, three months of hard work to be exact. Yep thats right, every pair of shoes takes 3 months to make. So if you're lucky enough to already own a pair of church's treasure them, if you don't you have to get some. It's truly like owning a piece of art. 

We would also like to thank Church's for being so kind in showing us around and their hospitality, and not to mention the goody bags! THANK YOU, it was such a pleasure. 


Tuesday 15 May 2012

Stunning Soho


You can already see hints of the Queens Jubliee in our Soho shop and we're loving it!! So heres our little Soho update for you lot to try and spy any shoes you are after at the moment, and don't forget to take advantage of all our shops up to 50% SALE we have at the moment!!